top of page
Work Desk

About

About Me — Your Partner in Organized, Efficient, and Stress-Free Business Operations

​​​​

Hi, I’m Cynthia Lapig — a Business Process Specialist, Tech-Savvy Executive Assistant, and Multi-Skilled Virtual Professional with 21 years of experience helping businesses run smoother, faster, and more efficiently.

I’m passionate about turning chaos into clarity.


Where most people see overwhelming tasks, scattered systems, and messy workflows — I see opportunities for structure, automation, and growth.

With a strong Information Technology background, I use my technical skills to streamline processes, optimize systems, and build workflows that save time, reduce errors, and boost productivity. Whether you need help managing your daily operations, taking control of your inbox and calendar, organizing your finances, or elevating your social media presence — I bring a level of ownership, precision, and reliability that helps you stay focused on what matters most.

​

What I Do Best

​

✔ Executive Support & Operations

I help executives regain control by managing emails, calendars, communications, and projects with accuracy and intention. I take ownership of the details, deadlines, and follow-ups so you can lead with confidence and clarity.

​

✔ Business Process Improvement & Automation

I map out workflows, build SOPs, and set up automations that eliminate repetitive tasks and make your operations run like a well-oiled machine.

​

✔ Bookkeeping & Financial Support

Skilled in QuickBooks Online and MYOB, I keep financial records accurate and organized while creating cashflow reports, budgeting plans, and financial insights that support smart decision-making.

​

✔ Social Media & Digital Support

From content creation to scheduling and analytics, I help brands show up consistently with visuals and messaging that connect.

​

My Approach

I don’t just “assist” — I become an extension of your business.
I bring structure where there’s confusion, clarity where there’s overwhelm, and systems where there’s inefficiency.

​

Clients love working with me because I am:
✔ proactive
✔ organized
✔ reliable
✔ tech-driven
✔ solutions-oriented
✔ detail-focused
✔ calm under pressure

I make your business feel lighter, smoother, and more manageable — every single day.

​

My Mission

My mission is simple:
to help you run your business with confidence, stability, and ease, while giving you back the time and energy you deserve.

Whether you’re an executive needing high-level support, a business drowning in admin tasks, or a team struggling with operations, I’m here to create the systems that help you grow — stress-free.

DSC_0086 c 3r.jpg

2000-2004

2022

2022

2022

Polytechnic University of the Philippines

 

  • Bachelor of Science in Information Technology

​

Rise up virtual assistance

​

  • Online Freelancing Course

​

Virtualwork ph

​

  • Executive Virtual Assistant Course

  • Basic WordPress Course

  • Social Media Management Course

  • General Virtual Assistant Course

​

Surge Freelancing Marketplace

​

  • QuickBooks Certification Plus Course

  • Social Media Series 2: Understand Target Market

  • Social Media Series 3: Social Media Assessment and Optimization

  • Social media series 4: Creating a Content Plan

  • How to work from home as a virtual assistant

  • Introduction to real estate virtual assistance

  • Introduction to Digital Marketing

  • Introduction to Digital Marketing

  • Certificate of Apprenticeship on General VA

  • Certificate of Apprenticeship in Social Media Marketer

2023

PRO VA

​

  • Social Media Management

2023

Surge Freelancing Marketplace South Luzon

  • On-the-Job Program on Project Management

2023

TRUE NORTH STRATEGIES

  • Business Process Specialist Program

CERTIFICATES

EDUCATION

WORK EXPERIENCE

​CATMON MULTI-PURPOSE COOPERATIVE 
(Philippines)

Bookkeeper/Administrative Assistant

​

  • Streamlined day-to-day company operations, ensuring smooth workflow and improved efficiency.

  • Generated detailed reports and documents that supported data-driven decision-making.

  • Provided exceptional customer service by managing inquiries and addressing

    client needs, fostering long-term relationships.

  • Successfully managed and grew the company's social media presence, increasing

    engagement and brand visibility.

  • Efficiently handled email and call responses, maintaining prompt communication

    and professional correspondence.

  • Optimized calendar and inbox management, ensuring timely scheduling and

    prioritization of tasks.

  • Designed compelling banners, posters, and graphics, enhancing the effectiveness

    of advertising campaigns.

  • Produced engaging video content for presentations and social media, boosting

    audience reach and interaction.

  • Accurately performed bookkeeping tasks, ensuring financial records were up to
    date and complaint.

OFFICE PARTNERS 360 (Philippines)

Customer Service Representative

​

  • Responding promptly to supplier's inquiries and request

  • Uploading images, videos, and attached documents to the supplier's page

  • Checking the supplier's page issue.

  • Keeping records of suppliers' interactions, transactions, comments, and complaints.

  • Assisting suppliers to the concerned department

MARUJITA P. TRINIDAD, FINANCIAL ADVISOR, SUNLIFE PHILIPPINES (Philippines)

Social Media Manager

​

  • Creating /Scheduling videos for social media posts

  • Creating /Scheduling marketing social media posts

  • Analyzing the social media business page insights

  • Creating /Scheduling marketing advertisement

RITCHIE & COMPANY INC TAX AND ACCOUNTING FIRM (United States of America)

Administrator/Social Media Manager

​

  • Designed and scheduled engaging social media content, increasing online presence and audience engagement.

  • Executed targeted email marketing campaigns that strengthened customer retention and boosted lead generation.

  • Maintained accurate financial records for clients using QuickBooks, ensuring compliance, organization, and transparency.

  • Categorized expenses, performed bank reconciliation, and generated financial reports to provide clients with clear, reliable insights into their business performance.

  • Performed clerical and administrative tasks efficiently, supporting smooth daily business operations.

  • Managed email and calendar activities to optimize communication, scheduling, and workflow coordination.

  • Designed visually appealing brochures and marketing materials to support branding and client outreach.

  • Updated and enhanced website content and design using Wix, improving user experience, navigation, and overall brand representation.

IVF UNCOVERED BY TASHA BLASI (United States of America)

Executive Assistant

​

  • Streamlined calendar management to optimize scheduling, ensuring efficient use
    of time and resources.

  • Coordinated onboarding and offboarding processes, ensuring seamless
    transitions for clients and employees.

  • Accurately performed revenue and payment data entry, coupled with insightful
    analysis to inform business decisions.

  • Implemented workflow automation using Zapier, reducing manual tasks and
    improving operational efficiency.

  • Created and maintained an organized client list, enabling effective tracking and
    relationship management.

  • Tracked and followed up with leads to maximize conversion opportunities and
    maintain an active sales pipeline.

  • Increased brand awareness through consistent, strategic content creation across
    major social media platforms.

  • Designed and produced high-impact Reels and social media posts to boost
    engagement and audience growth.

  • Built and executed targeted email marketing campaigns to nurture leads and
    drive retention and sales.

  • Monitored and analyzed social media performance metrics, providing actionable
    insights to refine strategy and improve results.

  • Assisted in onboarding and offboarding of clients, ensuring each step of the
    program is clearly communicated and well-supported.

  • Provided technical assistance and customer service to resolve issues quickly and
    maintain client satisfaction

SHIFT SOCIAL MARKETING (United States of America/Indonesia)

Social Media Marketing Assistant

​

  • Managed social media engagement to strengthen brand presence, improve audience interaction, and drive consistent visibility across platforms.

  • Created high-impact content, including graphics, carousels, and reels, to attract attention, communicate value, and boost engagement rates.

  • Edited videos to produce polished, on-brand content that increased watch time and improved overall audience connection.

  • Scheduled and organized social media posts for consistent publishing, ensuring steady visibility, improved reach, and a more strategic content flow.

ENTREPRENEURIAL WOMEN WITH PURPOSE (New Zealand)

Video Editor

  • ​Edited podcast videos to enhance clarity, flow, and visual quality, resulting in more engaging, professional content that increased listener retention and audience satisfaction.

KAYLA VIRTUAL SOLUTIONS (United States of America)

Marketing Assistant

​

  • Marketing Tools Creation: Develop and implement marketing materials and for
    campaigns and enhance lead generation.

  • Social Media Content: Design and schedule engaging posts, including reels,
    carousels, and story content. To help boost brand visibility and audience
    engagement.

  • Copywriting & Hook Strategy: Craft attention-grabbing titles, hooks, and captions
    that align with brand messaging and drive clicks and conversions.

  • Graphic Design: Create visually compelling assets using Canva and Adobe
    Photoshop, ensuring consistent and modern brand aesthetics.

  • Video Editing: Produce and edit short-form and promotional videos using CapCut
    and other editing tools for impactful digital storytelling.

LIBERTY DENTAL CLINIC (United Kingdom)

Personal Assistant

​

  • Managed the clinic’s social media accounts by creating educational and promotional content, helping increase patient engagement and appointment inquiries.

  • Produced blog articles on dental care and oral health to boost SEO, improve website traffic, and establish the clinic as a trusted authority.

  • Updated and maintained the WordPress website to ensure accurate service information, smooth navigation, and consistent branding for patients.

  • Designed promotional materials such as brochures, service posts, and digital ads to support marketing campaigns and improve patient awareness.

  • Conducted research on dental trends, competitor offerings, and patient needs to help the clinic refine services and marketing strategies.

  • Collected and analyzed sales and patient data to identify trends, track service performance, and support data-driven decisions.

  • Provided reliable operational support to keep daily tasks organized, allowing the clinic to run efficiently and maintain a professional patient experience.

ZIGGY VA CO  (Australia)

Graphic Designer/Reels Creator

​

  • Designed visually compelling social media graphics that strengthened branding, improved content quality, and increased audience engagement.

  • Created high-engagement reels that captured attention, expanded reach, and boosted overall visibility across social platforms.

300180656_1262425307863838_4955115804413724120_n.jpg

Cynthia Lapig
 

Why work with me?

Choosing the right support isn’t just about finding someone who can “handle tasks.”


It’s about working with someone who can protect your time, streamline your operations, and elevate your brand — all at the same time.

​

That’s exactly what I bring to the table.

 

I Help You Stay Focused by Taking Full Ownership of Your Day

As an Executive Assistant, I don’t wait for instructions — I anticipate what you need.
I manage your inbox, calendar, communications, and follow-ups so you can concentrate on bigger decisions instead of admin stress.

✔ organized inbox
✔ a purposeful calendar
✔ proactive reminders and follow-ups
✔ smooth coordination with clients and teams

I become your right hand, keeping everything running behind the scenes.

​

I Bring Structure, Stability & Efficiency to Your Operations

With over 21 years in operations, I know how to create order out of chaos.
I streamline workflows, organize processes, and support daily operations so your business runs smoother and faster.

✔ improved workflow
✔ fewer bottlenecks
✔ better communication
✔ clear processes and documentation

Your day becomes lighter — your business becomes stronger.

​

 I Strengthen Your Online Presence With Professional Social Media Support

You get consistent, high-quality content that reflects your brand and engages your audience.
From graphics to reels to scheduling, I handle everything so your online presence is not just active — but strategic.

✔ branded graphics
✔ scroll-stopping reels
✔ consistent posting
✔ analytics-driven improvements

Your brand becomes visible, polished, and trustworthy.

​

I Support Your Marketing With Creative, On-Brand Materials

I help you bring ideas to life through:

✔ promotional graphics
✔ email marketing content
✔ blogs
✔ website updates
✔ marketing materials
✔ simple video editing

​

This ensures your marketing stays professional, consistent, and effective.

​

I’m Tech-Savvy — Your Tools and Systems Work Better With Me Around

With an IT background and experience in tools like QuickBooks, Canva, WordPress, Wix, Zapier, CRMs, and automation platforms, I make your systems simpler, faster, and more efficient.

✔ fewer tech problems
✔ better workflows
✔ smoother processes
✔ smarter automations

I help your business run like a system — not a struggle.

​

You Get Someone Reliable, Organized, and Easy to Work With

Clients love working with me because I am:
✨ detail-oriented
✨ proactive
✨ calm under pressure
✨ solution-focused
✨ creative
✨ committed to excellence
✨ genuinely supportive

I don’t just complete tasks —
I make your workday easier, your business more organized, and your brand more visible.

​

If you want support that combines executive assistance, operations expertise, marketing creativity, and social media management — I’m the partner who brings it all together.

I help you work smarter.
I help your business look better.
I help your operations run smoother.

​

Ready to elevate your business? Just tell me!

© 2025 by Cynthia Lapig CL Virtual Services
Powered and secured by Wix

    bottom of page